This is going to be a HUGE wake up for marketing agencies. As a team who has worked for marketing agencies before branching off into an Anti-Agency, we're going to tell Physicians the secrets your Agency owner will not tell you.
These costs to time ratio will absolutely blow you away, and quite frankly should piss you off. If you really want to work with an Agency watch out for these 3 things:
Marketing Scam #1: They Offer "Backlink Building" Services at a HEFTY Price
Though backlink building building is a necessary SEO service to build the domain authority of your website, marketing agencies will sell you on paying mortgage level costs or higher to get a link placed on someone else's website that leads to yours.
Here are what marketing agencies charge for backlinks based on domain authority, based on what backlink building agencies charge.
AVG Marketing Agency Charge | AVG Backlink Agency Charge | Domain Authority | Backlink Quantity | Time To Complete Order |
$700 | $150 | 20+ | 1 | 5 minutes |
$1300 | $215 | 40+ | 1 | 5 minutes |
$1600 | $300 | 60+ | 1 | 5 minutes |
Obviously tack on an extra couple minutes if you add more backlinks. All the Marketing Agency is doing is telling the Backlink Building Agency what anchor text (your service or product name) to use and the URL it needs to lead to, here's some examples:
Anchor Text | URL |
botox injections in Boston, MA | domain.com/services/botox-injections/ |
knee surgery in Kansas City, MO | domain.com/services/knee-surgery-treatment/ |
same day crowns in Irvine, CA | domain.com/services/same-day-crowns/ |
Save hundreds of dollars per month by skipping the snake-oil middle man, go right to a backlink building agency like:
There are more, but these are the ones marketing agencies use frequently! You definitely want to use a backlink building agency because they will save you a lot of time. Building a network is difficult, essentially a full time job in itself. These BL agencies have a huge network to reach out to ready to go and they'll do the heavy lifting for you.
Marketing Scam #2: They Say They're Web Development Professionals
Many marketing agencies only have a team that can function building a website in WordPress or Wix - which are great platforms - but they will try to sell you on transferring an entire website to WordPress.
If you had just spent tens of thousands building a website in a CMS like Joomla, Magento or Joomla - you're not going to be happy spending tens of thousands more transferring that website over quite yet!
Don't get us wrong, we love working in WordPress and it's great for medical practice owners. However, you want to avoid the headache of transfer after transfer by asking your marketing and web development agency these simple questions:
What CMS platforms do your developers work best in?
Can you work in (Your CMS)?
If your team is unable to adjust to my CMS, can I add a a claus in my contract to cancel with no repercussions?
These little tidbits can really save you from significant stress down the road, especially if they make you sign a 6+ month contract.
Marketing Scam #3: They Make You Sign a Contract Higher than 6 Months
We prefer agencies that do a month-to-month contract, but many start at the 6 month range. Often times there are agencies that will try and get you to sign a 12 month contract.
Too many times have we seen medical practices that switch over to a different agency with a 12-month contract because the price is cheaper. And many more times have we gone to look at the SEO data several months later and it has completely tanked in Google rankings.
There's nothing more sad than seeing a client get 1,000 - 5,000 local visitors per month to see that dip down to 100 - 500. With an average lead conversion value of 3.5% that number often looks like this after a few short months:
AVG Patient Conversions Before | AVG Patient Conversions After |
35 - 175 | 3.5 - 17.5 |
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